TWIN ADVERTISING INC., Pittsford, NY 2011 – Present
Senior Account Director -- Report to agency Owner & President
Lead agency’s day-to-day operations and client initiatives for various industries including financial, legal, chiropractic, medical, aesthetics, retail, telematics, and automotive.
Manage all aspects of marketing deployments including media buying, website development & editing, online adwords and retargeting strategies, social media, creative, copy writing, outdoor, print, direct mail, trade shows, seminars, and email marketing efforts.
Media buying in twenty plus markets for TV, Radio, Direct Mail, Print, Email marketing, and online advertising. Manage annual client media budget $6M+.
Strategy for chiropractic client resulted in steep ROI climb in 4-month period of time with over $1M in profit.
Oversee graphic design and social media team. Build brand awareness and advertising synergy utilizing traditional and digital marketing strategies.
Increased website activity by 47% average for retail client and continue to drive 10,000+ visitors per month.
Average email open rates for retail clients range from 22% to 32%
Lead weekly project meetings with client and design teams.
Design, build, and deploy customer-facing websites.
Agency Book of Business
Leader Professional Services, Inc.
Flag For Hope
ARPwave Neuro Therapy
Brighton Securities Wealth Management
NutriMost Wellness & Weight Loss (Rochester, Cincinnati, Columbus, Tupelo)
Riddle Wellness Chiropractic
O'Connor Chevrolet
Rowe Photo Video & Audio
Scotts Photo By Rowe
Davidson Fink Law Firm
Five Star Improvements
Bausch & Lomb
MAXRelief
Design Pool & Spa
Premier Laser Spa (Albany, Baltimore, Boston-Burlington, Boston-Newton, Cincinnati, Cleveland, Columbus, Greenville, Indianapolis, Kansas City, Knoxville, Lexington, Louisville, Nashville, Pittsburgh, St. Louis, Syracuse, Virginia Beach)
ROC City Furniture
Victor Furniture
Colie's Cafe
Vnomics Corporation
Lecesse Construction - Galaxy Glen Ski-In/Ski-Out Planned Community
FSI
Comella Health & Wellness
NutriMost Wellness & Weight Loss (Bowling Green, Bloomington, California, Solon, Knoxville, Nashville, Minneapolis, Dallas, Warsaw, Wichita, Boca Raton, Charlotte, Rhode Island, Washington, Worcester)
Sweat Gym & Fitness
The Mix (aka Real-Life Fitness)
Atlanta Spine & Sport
Neuro Sports Performance
ABZ Performance
Oklahoma Health & Wellness Center