ELSEVIER

SSRN is a series of micro-communities within the scholarly research space enabling researchers to create better research, faster. A before peer-review publication site, SSRN is a resource available to scholars everywhere. All for free.

My three major responsibilities include digital outreach, go-to-market communications, and user engagement.

At a Glance

Digital outreach includes persuasive messaging geared toward academic research leaders (university presidents, provosts, faculty department heads, head librarians). I created the promo landing page https://www.elsevier.com/promo/ssrn/early-stage-research to facilitate lead activity into the sales pipeline.

Go to market strategy - new research network rollouts

Tedx Rochester Talk

Secured social media influencer - Malcolm Gladwell

Webinars