Experience

I'm proud of learning new technologies to achieve impactful marketing

Elsevier is a scholarly publisher headquartered in Amsterdam, Netherlands. In 2016, Elsevier acquired SSRN, a preprint online repository. I currently reside as the senior solutions marketing manager for the SSRN solutions. Our core networks include early-stage research in applied science, health science, humanities, life science, physical science, and social science. Within these categories are many granular disciplines and interdisciplinary connections.

My past experience includes technology-based services and products in the B2C and B2B environments.

As Director of Account Management at Twin Advertising, I lead major account activity for the auto, environmental, healthcare, home improvement, retail, technology, and wealth management client-base. I managed the day-to-day operations for the agency.

My previous role at Time Warner Cable included marketing management of Road Runner High Speed Online for residential and commercial services, Digital Phone, and Time Warner Cable Intelligent Home Security products.

I was originally hired to manage tactical marketing efforts for one core product - Road Runner Internet on the residential and business side. Eventually, as the company strategy continued to change, my role transitioned and evolved into all products under the TWC umbrella and marketing responsibilities.

New products were introduced and our marketing team was responsible for creating and managing all aspects of the strategic plan with in-house resources. We wrote all of the ad concepts, hired graphic designers (direct mail, outdoor, print), used YNN resources for TV production, radio, internal customer service telemarketing team to facilitate outbound call activity, and overall strategic creative.

I'm highly organized and efficient. Give me a project and I can roll up my sleeves and jump right in. I'm technology savvy. I was the go-to person for any new technology products to find ways to break them prior to market deployment (ex. Navigator-the Interactive Programming guide, IntelligentHome, TWC Mobile Internet).

I'm a good listener. I love to brainstorm creative ideas and turn them into successful campaigns that generate incredible ROI.

A graduate of Rochester Institute of Technology, Business Administration with a concentration in Marketing and Psychology, I enjoy working with individuals and teams on their challenges and goals.

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